Bungie and Activision part ways
Today Bungie and Activision announced they are parting ways. in a joint statement.
This announcement comes at a time of internal restructuring and cost cutting throughout Activision Blizzard. Recently, two executives within Activision have left, and a new President has been announced for Activision.
Bungie, in a seperate announcement says this regarding their initial joining with Activision.
“When we first launched our partnership with Activision in 2010, the gaming industry was in a pretty different place. As an independent studio setting out to build a brand new experience, we wanted a partner willing to take a big leap of faith with us. We had a vision for Destiny that we believed in, but to launch a game of that magnitude, we needed the support of an established publishing partner.
With Activision, we created something special. “
They went on to say. “We have enjoyed a successful eight-year run and would like to thank Activision for their partnership on Destiny. Looking ahead, we’re excited to announce plans for Activision to transfer publishing rights for Destiny to Bungie. With our remarkable Destiny community, we are ready to publish on our own, while Activision will increase their focus on owned IP projects.”
According to Bungie the transfer of Destinys ownership is already underway and there will be no changes to the already announced content roadmap.
The reactions to this news has been decidedly split. You have the gamers reactions.
And then you have the decidedly less enthusiastic investor reaction to Activision.
The fun as always is in the speculation. How many of the frusterating choices regarding the franchise were based solely for business reasons? Would those decisions have been different if Bungie were not beholden to Activision and its shareholders?
It is my opinion that Activisions influence has been felt in the form of microtransactions, paywalls, and the tendency towards profit over a given games community. It will be exciting to see where Bungie will take Destiny from here on out.
Bungie is now free to focus on creating content for their community without the pressures of rushed timelines inspired by quarterly profit goals.
Regardless, this is a good thing for not only Bungie, but Destiny as a whole.